Ioco Rd. Traffic Survey

Managing Traffic Growth on Ioco Road

A Survey of Port Moody’s Ioco Road Corridor Residents, conducted by Save Bert Flinn Park, between August 20 and September 5, 2016




  • PURPOSE. As an aid to planning by the City of Port Moody, a public survey was conducted to collect local resident feedback concerning the current level of traffic on heavily used Ioco Road – how concerned are residents living in the Ioco Road corridor about the present state of things? – and to gauge their relative level of interest in various steps that could possibly be taken to minimize or mitigate further traffic growth on Ioco Road.


  • ONLINE SURVEY. The survey was fielded by Save Bert Flinn Park, a citizen action group organized by Port Moody residents, and the online research format utilized the standard survey platform provided by Survey Monkey. Following standard survey research practice, survey materials sought to avoid response bias by identifying the sponsor to survey respondents only as “North Short Residents for Sustainable Development.”


  • PARTICIPATION RECRUITED VIA CORRIDOR RESIDENT MAILBOX. All known residences of the Ioco Road corridor received direct invitations to participate in this survey.  Between 22 August and 31 August 2016, volunteers from the citizen’s group hand-delivered notices to the physical mailboxes and mail slots of 890 residences located along the Ioco Road corridor, which comprises the Pleasantside, Barber Lane, and April Road neighborhoods connected through Ioco Road.  The “Ioco Road Corridor” was defined as all homes within those areas, bounded by 311 Ioco Road on the east and the intersection of Ioco Road and 1st Avenue on the West.  The mail-slot notice invited all residents to complete a quick online survey about “the future of traffic on Ioco Road,” and directed them to a URL where they could take the survey:


  • QUESTIONS AND CONTEXT. The survey format (included here at the bottom of the page) consists of a Background statement, followed by two substantive questions, and closes by asking the respondent to share personal information about themselves for validation purposes.
    • The Background statement establishes baseline information, briefly describing the commuter uses of Ioco Road today. It notes the purchase of the Ioco Lands, and mentions some development ideas for the Ioco Lands that have been suggested by their new owner in presentations to the public and that would require rezoning by the City.
    • The first substantive question asks respondents to choose a statement that best describes their view of recent traffic on Ioco Road, chosen from a Likert scale of five choices ranging from no concern to high concern.
    • The second question provides short descriptions of seven different actions that might help minimize or mitigate a possible future increase in traffic congestion on Ioco Road, and asks respondents to rank-order the set to indicate which actions they would be most interested – or least interested – to see the City of Port Moody pursue.
    • The third question set asks the respondent to share his or her name, Port Moody street address and post code, years of residence at current address, email address, and confirmation that they are age 18+.


  • SURVEY RESPONSE. As of September 5, the survey had received 197 total responses, of which 177 were determined to be qualified for inclusion in the study.  Dividing total qualified responses into total residences notified, the qualified response rate, at report time, was (177/890 =) 19.8%.


  • QUALIFICATION OF RESPONSES. The survey asked respondents to self-report their name, current residential address, and postal code, as well to certify that they were aged 18+.  Twenty responses were dropped from the final study results, either because the respondent listed their residential address as being located outside the designated Ioco Road Corridor area, or because the information they provided about themselves was insufficient to determine whether or not they met the location requirements for survey participation.


  • Local residents registered a high level of concern regarding recent traffic on Ioco Road.  Three out of every four residents who responded to the survey said they were “highly upset and concerned” or “somewhat concerned” about the traffic level they had observed over the last 6 months on Ioco Road.  (Top 2 box = 76%.)  Most of these called for a “dramatic reduction” in traffic congestion and improved safety.


  • The survey asked Ioco Road corridor residents to indicate which of 7 potential actions they were most interested to see the city’s decision-makers pursue in order to minimize future traffic growth on Ioco Road.  Respondents’  top 3 priorities for the City to pursue were:

Priority 1 – Hold the Ioco Lands developer to lowest-density zoning, i.e., allow only the addition of single-family homes on ample lot sizes.  (Score 5.2.  Ranked 1st or 2nd choice by 54% of respondents.)

Priority 2 – Get an alternate route built across Anmore to Port Moody’s downtown.  (Score 4.9.  Ranked 1st or 2nd choice by 45% of respondents)

Priority 3 – Close Ioco Road to most non-local commuter traffic.  (Score 4.0.  Ranked 1st or 2nd choice by 28% of respondents)

Survey Q2 Results














  • The idea of building a route through Bert Flinn Park was generally not preferred by the Ioco Road corridor residents who took this survey. In this ranking exercise, the proposed Park road ranked 4th in overall interest (Score 3.9), just below the Local Traffic Only option.


  • Fewer than half of all respondents included the Park road among their top 3 priorities for the City to pursue. And the share of respondents ranking the Park road as their 1st or 2nd choice was only 37% — significantly lower than the number who preferred to see development of an alternate route through Anmore (45%).


  • At the same time, it is telling that nearly 30% of all respondents ranked building a Park road as their dead-last preference among the 7 options presented – the greatest number of absolute-bottom rankings received by any option.


Key takeaway: if the City seeks to respect the preferences of those local residents most directly and adversely affected by Ioco Road traffic growth, then it should be aggressively pursuing other solutions, and should consider putting a road through Bert Flinn Park as, at best, an option of last resort.




Concern TodayConcern tableQ2 questionQ2 resultsQ2 table 1Q2 table 2Q2 table 3Q3 tableSurvey Intercept 1Survey Intercept 2Survey Intercept 3Survey Intercept 4Survey Intercept 5


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